Top Ten Tips on how to improve your business online from the comfort of your own home during Covid-19.
So you’re stuck at home. The novelty is probably wearing off by now and you’re looking for something to do. Even if you can’t do your actual work from home you can still do things to improve your business. Here are my Top Ten Tips on how you can increase your online presence from the couch.
- Do exactly what I’m doing right now. Write a blog. Create a Top Ten Tips blog and offer some advice to your customers. Don’t have a website? No problem. Write an article on your LinkedIn account and share that to your other social media accounts.
- Update your LinkedIn account. Do you have all your recent work experience and projects and skills listed? Have you asked your previous customers or clients for recommendations? More and more people will be browsing social media during this time. Now is the time to get on their radar and promote the fact that YOU are the expert in your field.
- Update your Headshot. There are simple ways to improve your headshot until this passes and you can visit a professional photographer. Using a tripod set up the timer on your phones camera. Don’t have a tripod? Use an empty toilet roll with a slit in it. I’m sure there’s plenty to go around! Use table/floor lamps for lighting or use natural light from a window and a plain background. Contact Paula Malone Carty for more tips on how to get a good photograph from home.
- Update your Facebook page and other social media platforms. Change out your Facebook cover or profile. Create a story. Use Canva to create the perfect sized graphics for your social media platforms. Look up Pixabay for free stock images that you can brand with your own logo.
- Do a Live Q and A Session. Use Facebook Live or Google Hangouts and broadcast a live question and answer session for your customers. Use Facebook or EventBrite to create the event beforehand.
- Run a training session online. Use Google Hangouts to share a presentation and create an online workshop. Set up the event using EventBrite and sell tickets to your online workshop to create some cashflow for the business.
- Update the SEO of your website. If you have a WordPress website there are some easy things you can do to improve the search-ability of your website. Increasing the keywords on your pages as well as back links and metadata. Speak to an SEO expert such as Steve O’Conor of Webmarket.ie for more advice.
- Create a Mood Board. What are your goals for the business? What are your targets for the next 12 months? Print off images and positive quotes and stick them to a whiteboard or frame them and put them on display somewhere in your home to keep you motivated and focused. Speak to a Wellbeing Coach such as Sheila Bent from LifeinSync and get your business on the right track.
- Sort out Life Cover and Wills. As morbid as this may be, now is as good a time as ever to review these things. Contact Aoife Caulfield of Caulfield Financial for your Life Cover and Pensions, and Anthony Rath, solicitor with John A Sinnott for your wills.
- Create an Instructional Video Series. Use your mobile phone to record some instructional videos and then create a YouTube account. There are great free apps to help with video editing such as iMovie, Splice, Quik. Contact Roberto Forte of RobotWasp media for tips on how to create instructional videos from home.
These are uncharted waters for every business. But don’t despair. Use this time wisely. This won’t last forever so make sure you can hit the ground running when normality returns.
If you have any questions about the above feel free to email me on denise@TheSocialMediaDepartment.ie