TikTok videos are about to get longer. The app is now rolling out the ability for everyone to publish videos up to ten minutes in length, a massive increase on the current 3 min cap.

In the beginning TikTok videos were 15 seconds. They then increased to 60 seconds and then to 3 mins in July 2021. TikTok has been testing the change in length over the last few months and has now official launched the increase and will be slowly rolling this out globally over the next few weeks. This increase will see it as a direct competitor to YouTube.

Statement from TikTok: “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience. Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok,” a spokesperson from TikTok said in a statement. “Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”

This increase in video length will allow for better brand videos such as instructional videos, cooking demos, educational content and beauty tutorials and many more.

So how do you get the increased video length? TikTok users will be notified when they’re able to upload 10-minute-long videos, as long as they’re running the latest app version.